QA Checklist for Agentic Shopping Journeys

Last updated: July 29, 2026

Before sending a live link or launching an experiment, run through this checklist. It covers links, design, pricing, tracking, and publishing state, so your agentic shopping journey is ready for real traffic.

Links and CTAs

  • All CTAs function properly, no broken buttons

  • All buttons (non CTA) lead to the right place

  • The correct product is linked at the correct price

  • All external links go to the right destination, whether that's a PDP, collection page, or checkout

  • The nav bar is present and functional, not missing

  • The cart is accessible from the experience

Link Management

  • The live link is used, never a preview link, for any live campaign

  • Preview links are shared only for internal review, since they don't load attribution or tracking pixels

  • The SmartLink destination is correct and up to date

Design and Visual

  • Fonts are correct across all sections, no wrong fonts, missing weights, or plain text logos

  • Images are not blurry or grainy, use the "copy image address" method if needed

  • Images are not cut off, especially in cart upsell or frequently bought together sections

  • Padding and spacing look correct, no missing padding

  • Border and line styling is intentional, no unwanted borders or stray colored lines

  • Both mobile and desktop views have been reviewed

Buy Box and Pricing

  • The correct price is displayed, no incorrect discount applied

  • No unnecessary decimal places in pricing

  • Subscription vs. one time pricing is correct

  • Out of stock variants are properly displayed, grayed out or marked

  • Variant images and product specific content update dynamically per selection

Tracking and Attribution

  • The Meta ads account is connected to Jurni

  • Shopify analytics and data passback are set up and working

  • Tracking pixels, including Meta, GTM, and GA, are firing correctly

A/B Testing (if applicable)

  • Traffic split is correctly weighted across variants

  • The correct metric is selected per variant

  • The SmartLink destination is confirmed before launching the experiment