How to Write Prompts for Jurni's AI Chat

Last updated: August 12, 2026

This guide shows you how to write AI chat prompts that get on-brand, on-target sections the first time.

The AI chat performs best when you give it what you'd give a copywriter: what the section is for, who's reading it, and what proof to use. Vague requests ("make it better," "more premium") produce generic output because the AI has to guess. Two rules beat everything else:

  • Give the AI as much context as possible by attaching assets

    • Links

    • Products

    • Media

    • Template

    • Meta Ads

    • Figma Link

    • Files or Photos

  • Name the section type (Hero, Buy Box, Timeline, Clinical Stats, Testimonials, FAQ, Comparison...) instead of describing it generally

  • Give concrete direction, not adjectives — "cut the headline to under 8 words," not "make it punchier"

  • Define the metrics you are optimizing for

  • If you're looking to recreate a page from another platform or your own

    • Example: "Rebuild this landing page pixel perfect: (LINK)"

Example Prompts:

Example: "Use the following link as a layout, use our brand guidelines: (LINK). Build a Hero section for our (PRODUCT NAME). Audience is cold Meta traffic. Lead with the 'falls asleep 30% faster' stat, not a founder story. Headline under 8 words"

Example: " I want to create a funnel for our new product (PRODUCT NAME) that we're launching in a few weeks. Our #1 competitor is (BRAND NAME). I would like to take their landing page template pixel by pixel can copy it over, but then apply our brand standards and design system to the styling of the page. Here's the page we want to copy: LINK

Here's an attachment of our PDP & content for this product that we should pull styling, and content from."

Example: "Im attaching a desktop and mobile mock up of a new section I need you to build that showcases how (PRODUCT NAME) replaces your (PRODUCT TYPE) stack."

Example: "I want to create a new funnel for my store. Help me pick the right template and set it up. Specifically for the (PRODUCT NAME), pulling data from our meta ads, looking specifically at the (SUBJECT) angle within my meta ads. That would be awesome."

Editing Example: "I've just uploaded way more assets for the (PRODUCT NAME) , alongside some lifestyle stuff. I want you to go through the page now and replace the imagery we've got with stuff that makes more sense from the folder of media that I've just added. I've added a folder with one image in, and I've added loads of other (PRODUCT NAME) imagery.

Quick Fixes

  • Output feels generic: add product context, audience, and a reference example.

  • AI changed things you didn't ask about: add a scope guardrail next time.

  • A stat looks made up: always supply the source number yourself.

  • Full-page build came out shallow: rebuild it one section at a time.