Jurni Strategizer: Opportunities
Last updated: August 10, 2026
Last Updated: August 2026
What is Opportunities
Until now, Jurni helped you build landing experiences in minutes. Opportunities helps you decide what to build next.
Every week, Jurni delivers five new recommendations, prioritized by expected impact on your business. Each one is a complete brief; the idea, the strategy behind it, and everything you need to execute it.
Instead of spending hours deciding what to build, you start each week with a data-driven roadmap generated specifically for your business.
Where recommendations come from
Jurni continuously scans the signals already connected to your account:
Your products and catalog
Your personas
Your Meta campaigns
Your existing landing experiences
Your offers and promotions
Your customer behavior on live pages
It then combines what it learns with proprietary performance data from some of the fastest-growing brands on the platform, to identify the opportunities most likely to move the needle for you.
This means recommendations aren't generic best practices — they're specific to your catalog, your traffic, and your current campaigns, benchmarked against what's working right now across eCommerce.
The three recommendation types
You'll typically see a mix of all three in a given week.
Type | What it covers | Use it when |
|---|---|---|
What to Generate | New landing experiences to launch — creator pages, seasonal campaigns, personalized journeys, bundles, product launches | You're adding net-new surface area or supporting a new campaign |
What to Optimize | Improvements to experiences you already have live — messaging, offers, product mix, layout, personalization | You have traffic but underperforming pages |
What to Experiment | Tests against your current landing pages or PDPs | You want to keep improving CVR after the obvious wins are done |
What's inside a recommendation
Open any recommendation to see the full brief:
Why Jurni recommends it: the specific signal that triggered it
The strategy behind it: the reasoning, so you can sanity-check it or share it with your team
The expected impact: projected effect on key metrics like CVR, so you can prioritize
A complete creative brief: a usable spec, not a suggestion
One-click generation and experimentation: act on it without leaving the page
How to use your weekly recommendations
1. Review the five
Open Opportunities at the start of your week. Recommendations are already ordered by expected impact — the top of the list is where to look first.
2. Open the briefs that fit your priorities
Read the why and expected impact sections first. These tell you whether a recommendation aligns with what your team is already working toward this week.
3. Generate or experiment
Choose Generate to build the experience directly from the brief.
Choose Experiment to test the idea against your existing page or PDP.
Either way, Jurni builds from the creative brief attached to the recommendation, no separate handoff needed.
4. Come back next week
A new set of five is delivered each week, reflecting any changes in your catalog, campaigns, and page performance since the last set.
Frequently asked questions
How often do I get new recommendations? Five new prioritized recommendations every week by Monday morning.
Do I have to act on all five? No. The list is prioritized so you can act on what fits your capacity and current goals. Recommendations you don't act on don't block the next set.
Will recommendations reflect a new campaign or product I just launched? Jurni scans your products, campaigns, offers, and live experiences on an ongoing basis, so new activity is picked up and reflected in future recommendation sets.
Can I edit a recommendation before generating it? The creative brief is the starting point for generation — you can adjust the output the same way you would with any Jurni-generated experience.
What if a recommendation doesn't fit my brand? Skip it. The recommendations are prioritized suggestions, not a required sequence.